02
Marketing OperationsDirect Care Alliance
Retained engagement, HazelPiper Creative, since June 2026
Gwen Diede, Professional Portfolio 2025-2026, and the engagement letter. Client performance data is deliberately not shown on this case, because the letter requires it to be anonymized wherever the client is named.
Content and reporting for a healthcare alliance
Three posts a week, a clear voice, and a source behind every number.
9
Outbound sequences built
3×
Weekly publishing cadence
50 to 75
Monthly prospect volume
100%
Figures carrying a named source
01
The situationA healthcare alliance needed executive-level content and a prospect pipeline, but had no voice standard, no claims discipline, and no reliable production cadence. Marketing kept slipping because no one owned the floor.
02
What she builtBuilt a retained practice with a written performance floor: a living voice guide with a red-flag phrase list, a claims register holding the source behind every figure, and a Monday-delivery, Wednesday-approval workflow the client could actually keep up with.
03
What shippedNine outbound sequences built and a 3× weekly publishing cadence held. 50 to 75 prospects touched monthly. Every figure on every asset carries a named source, 100 percent of them, and the workflow hasn’t slipped since it was set.
- A living voice guide with a red-flag phrase list
- A claims register holding the source behind every figure
- A Monday-delivery, Wednesday-approval workflow
- Shared calendar and performance reporting