Case Study · Direct Care Alliance
Translating direct care into a buyer-ready story.
Positioning, campaign creative, and sales enablement for Direct Care Alliance — building the assets that move employers, advisors, and physicians from interest to commitment.
Engagement
A category that needed clearer language — and a delivery system to match.
Direct primary care is one of the most credible answers to runaway employer healthcare spend, but its story has been carried by clinicians more often than communicators. HazelPiper Creative partnered with Direct Care Alliance to give the category a sharper voice — translating clinical truth into commercial language that buyers, brokers, and operators actually use.
Production Stack
The working deliverables.
Real artifacts from the engagement — strategy docs, sales tools, and campaign files. Download any of them below.
Engagement
DCA Proposal
Engagement
Engagement Letter
Engagement
Client Portal Overview
Engagement
Engagement One-Pager
Engagement
Kickoff Deck (Branded)
Engagement
Kickoff Deck (Working)
Brand Voice
DCA Voice Guide v1
Brand Voice
HazelPiper Brand Voice Framework
Content Strategy
Social Media Strategy
Content Strategy
June 2026 Content Calendar
Outreach Ops
Apollo.io Training
Outreach Ops
Apollo Help Center
Outreach Ops
Prospect Profile Task
Outreach Ops
Prospect Log Template
Outreach Ops
Prospect Request Form
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