Work

Work I’ve done.

4

Cases, in full

16

Deliverables named

See the workEvery number has a source.
Look first

Pages I designed.

Real pages from my proposal template and my portfolio. Click one to see it full size.

The coverOpen
The argumentOpen
The portfolioOpen
The studio journalOpen
Social Media Marketing

A feed that does the work.

Done-for-you social for small teams. The posts, the cadence, and the report behind every figure.

3x

Posts a week, every week

2

Channels, LinkedIn and X

12

Client pages live

100%

Figures with a named source

See the case behind these figures
InstagramCarousel

A point made in three slides, built to be saved, not just scrolled.

Authority

InstagramReel

A short answer to the question your audience is already asking.

Reach

LinkedInArticle

The long-form case, written for the people who need to decide.

Trust

InstagramSingle

One quote, one image, one source line, posted and moved on.

Engagement

The Case Files

The situation, the build, the ship.

Four engagements, organized for a quick read. Open a case for the problem, the strategic approach, the work delivered, and the source behind every figure.

Passion Projects

Built on my own time.

Brand & Business Development

Bluebonnet & Bit

An all-American equestrian boutique, Dripping Springs, Texas

The English tack category runs on European and Canadian imports. This concept is built on a hard sourcing rule: every anchor brand is manufactured in the United States.

$159

Debut breech vs. $350+ category, Canter Culture precedent

5

Phase launch execution plan

Jan ’27

Target soft open

10 to 15 min

Radius of credentialed boarding barns

  • ·A full business plan and investor/lender summary
  • ·A phased launch execution plan, order before growth
  • ·A bespoke American-made fitting program for saddles and boots
  • ·Wholesale outreach to Tailored Sportsman, Toklat, EquiFit and more

Concept · business plan and launch sequence complete

Event Design & Community Partnership

Puppies & Picnics

A Hill Country adoption party, with New Braunfels Humane Society

Not a high-energy shelter day. A calm, curated outdoor event designed around puppy wellbeing first and adoption second.

3 to 5

Puppies out at a time, rotated every 30 to 45 min

9

Designed stations, from meet & snuggle to calm corner

5

Event objectives, wellbeing to community trust

0

Flash photography or amplified sound permitted

  • ·A full event design deck with vendor and photography guidelines
  • ·Puppy rotation and welfare protocols
  • ·An adoption-day gift bundle and information bar
  • ·A day-of run-of-show, open to wind-down

Concept · proposed in partnership with New Braunfels Humane Society

Business Development & Space Design

Dripping Springs Commons

A supervised teen social venue, Dripping Springs, Texas

Teenagers and young adults have nowhere social to gather that isn’t adult-only or unstructured. The Commons is a soda shoppe, a hidden study lounge, and a patio, built on one rule: order before growth.

3

Revenue pillars: vendor leases, tickets, sponsorships

2

Zones: main commons hall and hidden study lounge

14 to 18

Target age, boys and girls

6 to 12 mo

Target window to monthly break-even

  • ·A full first-year business plan with goals, budget and SWOT
  • ·A signature "secret soda machine" access concept
  • ·A safety and supervision model built for parent trust
  • ·A live events calendar built with Dripping Springs High School

Concept · founder, business plan current as of February 2026

Ask me how I know.