My standard on AI voice and likeness.
I wrote this before a client asked for it, because the answer should never depend on who is asking.
Nothing goes out that would not survive being checked.
AI can now clone a voice from three seconds of audio. It can generate a face that never sat for a photograph, and put words in a mouth that never spoke them. None of that requires a client’s permission, a subject’s knowledge, or a fact behind it. That gap, between what the technology allows and what it should be trusted with, is exactly where a standard belongs. So here is mine.
What I build with
Real people. Real voices. Every quote, testimonial, and spokesperson in HazelPiper work is a person who actually said those words, and I keep the record to prove it.
Where AI is, and is not, part of my process
I use AI the way any modern studio does: for drafting, research, and production speed. What I do not do is use it to manufacture a person, a patient, a customer, or a spokesperson who does not exist, or to put synthetic words in a real person’s mouth without their say in it.
Consent, in writing, before generation
If a synthetic voice or likeness of a named, identifiable person is ever part of a HazelPiper deliverable, written consent from that person comes first, not after the fact and not as a formality once the work is already built.
Disclosure, without exception
Anything I publish that uses AI-generated voice, image, or likeness is labeled as such, plainly, where the audience can see it. Not in a footnote, and not only if someone asks.
This standard does not flex per contract
It governs every HazelPiper deliverable, for every client, regardless of what a specific engagement calls for. A faster deadline is not a reason to lower it.
I hold every claim I publish to one evidentiary standard: state only what is confirmed, disclose what is synthetic, and never let convenience decide what looks true. Voice and likeness get the same treatment I give every number and every quote that carries my name.
Questions about this standard?
Reach out directly. This applies to every engagement, so it should be easy to ask about.
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