04
Brand DevelopmentFlorVino, Texas Hill Country
Event & Marketing Contractor, Texas Hill Country
Gwen Diede, Professional Portfolio 2025 to 2026.
A full brand, built from scratch
Great wine, and no merch, no community and no look yet.
6
Character briefs, production-ready
12
Drops mapped to the Texas year
3
Revenue streams unified
5
Signature wines, branded
01
The situationFlorVino had a singular product, flower wines, and no merchandise, no community identity, and no visual system. The product was real; the brand world around it was not.
02
What she builtBuilt the brand from a standing start: positioning, identity and tone standards, then a campaign world of six wines mapped to six characters and twelve drops timed to the Texas year. Unified three revenue streams under one system.
03
What shippedSix character briefs delivered production-ready. Twelve drops mapped to the Texas calendar. Five signature wines branded. Three revenue streams, retail, popup and partnership, unified under one identity.
- Positioning, identity and tone standards
- A campaign world: six wines, six characters
- The Preferred Vendor partnership program
- Popup and retail pitch decks, timed to drops