03
Brand DevelopmentApollo Health
Zenith’s sister company, own brand system
Gwen Diede, Professional Portfolio 2025 to 2026. Not to be confused with Apollo.io, the CRM platform used at Zenith and Direct Care Alliance.
One brand, kept consistent for six months
A health plan brand that needed its own look and voice, and needed to stay that way.
6+
Months of continuous campaigns
1
Locked visual system
2026
Broker education curriculum mapped
30+
Sales materials in active use
01
The situationApollo Health, Zenith’s sister company, needed its own distinct health-plan brand, separate voice and separate identity, and then needed it never to drift, month after month.
02
What she builtLocked one visual system and a defined voice, then built a month-by-month broker education curriculum and 30+ sales materials inside it. Every campaign graphic was produced to the locked standard, so the brand held frame over frame.
03
What shippedSix-plus months of continuous campaigns with one locked visual system. 30+ sales materials in active use. A 2026 broker education curriculum mapped end to end, with no brand drift across the run.
- Monthly brand-locked campaign graphics
- A month-by-month broker education curriculum
- Benefits analysis spreads and plan one-pagers
- Brand consistency held frame over frame