Gwen Diede seated in a field beside her horseMeet Gwen

Gwen Diede / HazelPiper Creative

Websites, marketing, PR and events for Hill Country and western brands, and for healthcare and benefits groups.

Services and prices

Diamond C Stables

The barn sets the pace. The lesson structure and the planning behind it was on me.

Client
Diamond C Stables
Role
Built for my own riding students, August to September 2026
Engagement
Personal project
Discipline
Curriculum and Product Design

A beginner rider curriculum

Impact

The result, in numbers.

Metric 0124Lesson plans
Metric 0232Games
Metric 0380Skill checks across eight levels

The problem

I teach beginner western riding on Fridays. The barn has its own guidelines on pace, but no lesson structure and no planning to run a session on, no written progression, no student materials and no way for a parent to see what their child had learned. So the program is self created: it was on me to build it, for the students in front of me.

How it works

  1. 01

    Progress

    An eight level progression, each level earned with its own cattle brand.

  2. 02

    Journal

    Two age-based rider journals, built around three end of lesson questions.

  3. 03

    Teach

    24 instructor lesson plans with teach steps, fixes and a game each session.

  4. 04

    Check

    80 skill checks across the eight levels, signed off per session.

  5. 05

    Log

    An instructor app that logs lessons against the progression on real records.

Deliverables

  • 01

    An eight level rider progression, with a cattle brand for each level

  • 02

    Two rider journals, ages 5 to 11 and 12 and up, built around three end of lesson questions

  • 03

    Instructor lesson plans with teach steps, fixes, a game and sign off checks per session

  • 04

    Take home packs, flash cards and homework bingo for the week between lessons

  • 05

    An instructor app that logs lessons against the progression on real records, not PDFs

Source: Gwen Diede, Selected Work portfolio, updated October 2nd, 2026.

Next

Want this run for your business?

Tell me what keeps slipping. A few short questions so I understand the business before we ever get on a call. It comes straight to me, and I answer it myself.

gwen@hazelpipercreative.com