- Client
- Direct Care Alliance
- Role
- HazelPiper Creative, September 2026
- Engagement
- Retained client
- Discipline
- Research, Video Production and Campaign Design
The testimony campaign
The result, in numbers.
The problem
The chairman was invited to testify before a Texas House select committee. The hearing ran six and a half hours, his part was buried inside it, and the client had no way to turn it into content.
How it works
- 01
Search
The full six and a half hour public hearing record, searched for his testimony.
- 02
Cut
13 clips captioned at 1080 by 1080, each line traceable to his approved words.
- 03
Review
A review page: clip, caption, and a run it or not control.
- 04
Run
His own account posts first, the company page reposts.
Deliverables
- 01
The committee materials that helped get the chairman invited to testify
- 02
A searchable transcript built from the public hearing record and official captions
- 03
13 clips cut and captioned at 1080 by 1080 on the client’s brand system
- 04
A review page with each clip, its caption, and a run it or not control
- 05
A posting plan from the chairman’s own account, with the company page reposting
Source: Gwen Diede, Selected Work portfolio, updated October 2nd, 2026.